RVLRY

Our friends at Roxx Club London tasked us with naming, branding and launching a marketing campaign for their first ever one-day festival, celebrating modern Rock ’n’ Roll culture.

We conceived the brand RVLRY to capture the essence of what they wanted to achieve. An 8 week marketing campaign ensured that the event sold out, with dedicated announcements for every brand partner and music act. Real-time social activity created substantial FOMO across social media, creating a hype which lasted long after the event finished.