Lucky Pants

Quite simply the World’s luckiest pants.

Lucky Pants is a new men’s underwear brand that team DDG built from scratch including designing, manufacturing and, eventually, launching.

This project has involved everything from building a marketing strategy from the ground up, to getting products in hands, all while producing a tangible product to the best possible quality.

Services

Naming
Branding & Visual Identity
Strategy
Collateral Design
Clothing Design
Website Design
Content Creation
Packaging
Art Direction